In the first blog of our market research series we highlighted best practices and how the power of assumption helps find the right questions. If you haven’t read Dare To Enter Market Research yet, we strongly advise you do before getting into how approach plays off of what can be assumed. If you really can’t spend the time (we totally understand busy schedules) then soak a bit in the bubbles provided below.
- Market research is tedious. Let due diligence come to the rescue! If you honor your community then understandings of structure have a chance to flow more naturally.
- Know the difference between the two major methods of market research. Primary research involves collecting data that isn’t readily available to an organization, and can be very costly. Secondary research requires collecting data from other resources (mainly available through primary methods). This approach to research is undergone by most organizations.
- Businesses can access analytics through various services. Research technology can be functional as a standalone service, but unless a business chooses the right assumption to validate (asking the right questions); information gained will appear emptier than it could be.
But It’s Not Just About Business
Market research is transcendental. What this means is that although majority of entities benefiting from analytics are businesses; individuals can learn many lessons by paying attention. Note that statistics aren’t simply numbers because they would not exist without human employment of strategic surveillance. There’s seriously a lot to study under what’s being provided by research initiatives.
Our investigation here has led to heavy amounts of interest about different approaches. But before we share an overview concerning discoveries, we want you to stop thinking for a moment. We want you to feel the energy of approach throughout your entire body. We don’t want you to limit the word to vocabulary only. Please note that approach is essential to every story.
Now think about what could be definitive instead of drowning in what could be subjective. We’re taught about movement, and the current focus being what is brought nearer or closer. We notice something subliminal in language when people have proposals or requests. In everyday dealings we consider a position or stronger posture. We might also read sentences and wonder which cloud absorbed a writers or poets light.
These applications are more or less basic, they are an intrinsic nature of understanding an approach, and they are necessary to think about in order to feel a finer sense of comprehension. Just like compassion, the method behind our reasoning, approaching market research is a constant stage of evolution. Those that seek answers more than questions fall further from opportunity creation, they form silos instead of networks, become bullish about connection, and can’t read between the lines.
Prevention Is The True Application
It’s important being aware of tendencies, but it will be advantageous knowing how to spot habits. Now let’s jump into tried and true practices such as those in the list below:
• Conducting surveys
• Targeting an audience
• Interviewing consumers
• Utilizing focus groups (using cameras for extra analysis)
• Purposeful planning
• Observing local / sociological outlets or limitations
Many entities pursuing market research quickly saturate their efforts with toxicity by lacking due diligence (a really bad habit). These companies might enter the industry with good intentions, but soon find themselves distracted with having to cleanup their image. Things normally get messy when strategies are initiated without engaging in proper protocols.
Best practices themselves do not seamlessly promote responsible approaches to research etiquette. Marketing mistakes are especially witnessed in social media environments. One of the biggest blunders is overlooking how most people learn new information based on what they’re already interested in, which sounds strange because majority of businesses already get this.
Here at Hard Hatters Roofing we appreciate when a customer doesn’t need us to sell them on something because then we have the ability to build together. Participation with people that want your product is highly rewarding, and all you have to do is listen to what they need. If you treat people like a product you’re going to have a tough time being transparent.
And that’s another major mistake companies make when entering market research; they try to hide intentions or are so convoluted with various investments that they can’t broadcast a clear agenda. People deserve respect, and the most disrespectful a company can be is when they try to control their analytics instead of offering their best service based on their customer responses.
Don’t Be Habitual – Be Respectful
The worst habit possible we see companies fall into is growing cold from the numbers. Conceptually this behavior looks like displacement of pursuing attractive options available in a given industry. Any altruistic president or CEO can easily buy into the hype of analytics in how they present quick-money making opportunities.
More often than not this approach is disastrous for products and services since the focus of commitment shifts from satisfying customers towards taking advantage of customers. Many businesses are structured around treating information gained from customer participation like a mindless object, and they harvest this data while disguising ulterior motives or unethical intentions as promises to corporate landscapes.
If you’re interested in reading about corrupt implications from such practices we suggest that you study the fragility of our economy. It’s also possible that in the future Hard Hatters Roofing will offer more input on this subject if our own due diligence deems it necessary. But for now we’ll just be grateful for an opportunity to showcase appreciation to our community by explaining four big market research mistakes to avoid below:
1. Being too opinionated that people are too full of opinions to care about what they say. Conversation is the ultimate tool in learning about how products or services have persuasion. If you don’t want to listen then why even bother at all?
2. Lazy attitudes towards gaining knowledge about the society established on a targeted platform. There is “acceptance” of general population being a general type of way online (and even outside), but if you approach an audience with that mentality you will notice less cooperation and collaboration across social media spectrums.
3. Being naive about existing resources or much needed resources. Be sure to employ a staff capable of handling realistic growth expectations (this will go a long way towards assessments such as ROI) by mastering market tools as a means to avoid over-staffing or knowing when you really need to start scouting / hiring new team members.
4. Faking it till you make it, especially through PR firms. Some still believe that the culture established by businesses achieving success in this way has created a kind of “rite of passage” in social media, but if you truly value people and time investment it’s always better being honest from the very beginning.
With All That Just Take Note …
Approach market research carefully, cautiously, but most importantly thoughtfully. No matter how interpretive spreadsheet stats appear to be, remember that there is something else those numbers speak which sounds like a human heartbeat. Take time to ensure your plan is managed to manipulate the market, not the people.
If your assumptions (and then experiments) are setup more like a scientist than a fascist you can establish a thriving community that equally satisfies. Or you could jump on that old wagon whose square wheels have been rounded by rolling all over the backs of our society. We’re sorry for that brutal imagery, but business decisions do affect the quality of everyones life eventually.
Here at Hard Hatters Roofing we take pride in putting everything on the table for our customers and community. We want the bread to be broken by everyone else first before we have a taste of our own baking. And what we mean by all that can be seen in deliverance of content like this and the hard work in every action outside of our blog.
We hope you’ll continue to join and be inspired by our mission! Stick with us to read next weeks insights about how market research creates opportunities for growth of brand and especially community. It’s something we’re really serious about, and seriously excited to share with all of you.